Centra Health

Understanding that Centra Health was working within a fixed budget and timeline, we worked closely with their team to identify and prioritize the highest value work throughout the project. We split the project into three phases: Discovery/Design, Content Support and Implementation. This allowed for each phase to leverage the learning from the previous phases, and to pivot where necessary.

What became clear early on was that the technical implementation would be fairly straightforward, but the design, content planning and content development effort needed focused attention. During the initial discovery phase, we took a deep dive into the site’s current structure, features, content, and analytics. Through a qualitative and quantitative user research plan that involved user interviews, Top Task analysis, information architecture (IA) testing, and card sorting, our team identified the highest priority experiences  for site visitors and developed a data-driven content model and design system with this as the foundation.  
 
We then supported the Centra Health marketing team as they established internal support for the new design and began the intense work of content creation and revision. 
 
Our content mantra was “less is more." Instead of migrating all of Centra Health’s content from their old site to their new one wholesale, we coached them to be intentional about what made the cut.  We provided the  team with criteria for content inclusion and templates that matched their new content model in order for them to develop content in parallel with the build work. 
 
This framework pushed the team to manually review and edit their existing content before it was copied to the new site. They gained a better awareness of the content they had, and it helped them validate  that content was up to date, and written and presented in accordance with their goals and brand. Provider and location information was moved to the Drupal 9 site through programmatic migration.