Baptist Health

Baptist Health was expanding and evolving. Not only was the Baptist Health Academics program taking off, but the company was looking to undertake a brand refresh. The company faced two main challenges:

1. Extension of the design system for Baptist’s academic program
   Baptist Health’s academic program, initially supported internally by a platform built by Palantir, encountered a phase of rapid expansion. The program had started off small and lacked a web presence. However, it had recently gained significant priority within the organization, leading it to expand its range of offerings. This growth culminated in a notable achievement: a partnership with Florida International University, establishing Baptist Health as the official academic healthcare partner of the university. Adapting to this dynamic growth and the need for a more robust and scalable online presence was a primary concern for Baptist Health. This growth necessitated the creation of an official web presence and an extended design system.
2. Redesign of Baptist’s branding and UX upgrades
   In 2022, Baptist Health undertook a comprehensive brand refresh, involving an overhaul of their marketing strategy and visual identity. This initiative required a redesign of their online presence to align with the new brand guidelines, including updated color palettes and a revamped visual identity. Baptist Health also sought to make further incremental improvements to the UI and UX of the website.

Baptist Health returned to Palantir for help in tackling these challenges on the strength of our existing work on their design system and collaboration. 
 

Baptist Health’s Val Lopez expressed considerable satisfaction with the work accomplished by Palantir: “From a design perspective and from a technical functional perspective, the quality of the work has been very good.”

Seeing that the design system was continuing to grow and evolve, Baptist chose to move to a retainer relationship. By having Palantir on retainer, Baptist Health ensures immediate access to expertise for making necessary enhancements and updates to the design system as and when needed.

Lopez noted: “The retainer gives us the flexibility and the speed to make the enhancements in a more timely manner. Before, we were engaging once, twice, or three times a year — when we needed updates to the design system. But now we have a more fluid, more proactive approach.”

Lopez also valued Palantir’s strategic input when it came to UX: “We’re always keeping the consumer top of mind. Palantir is very helpful when it comes to presenting certain types of information or certain types of campaigns.” He added, “They are very focused on the user experience from a technology perspective — being responsive for multiple screen sizes, mobile, iPads, tablets, so on and so forth.”

The collaboration between Baptist Health, Palantir, and Merge is structured to ensure seamless communication and efficient progress. Baptist Health has an internal web experience team responsible for overseeing the administration, marketing, and digital aspects of the website. This team works closely with both Palantir and Merge to advance specific projects and initiatives. Regular communication is key to success: the team holds bi-weekly meetings with Palantir to stay aligned on ongoing work and monthly meetings with Merge to ensure cohesive integration and implementation. This structured approach ensures that all parties are consistently in sync and that the website continues to evolve effectively and efficiently.

“Both teams would immediately point to the ease of working with the Palantir team, and their expertise,” said Val Lopez. “When they’re providing a recommendation, they’ve done their due diligence, have looked at multiple scenarios, and are providing the best recommendation available.”

“We envision the relationship continuing to grow,” he concluded.

If you’re a healthcare provider and feel you could benefit from our design and UX services, contact Palantir.